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Bill, the roaster and managing member, had recently left his job at another coffee company. Stan, the financial guy and good neighbor, wondered where he'd be able to find a good cup of coffee now that Bill had quit his roasting gig. Eventually, Stan decided that good coffee was too hard to find and said "We should do it on our own, and offer great coffee to our area neighbors too!" So it all began. We tried to find a small space in the town of Redding, to no avail, and people still ask why we call ourselves Redding Roasters when the shop is in Bethel. I ordered the roaster, a Diedrich IR12 - a one to thirty pound manual roaster and a great choice that I have never regretted. It has great heat and airflow control and a very good afterburner to stop any smoke release, producing the coffee taste we were looking for. After redoing the walls, painting, and getting new plumbing and gas lines we were rolling. I ordered our first batch of green coffee. I brought in 10 different coffees to start (we now have 17 regular origins, 7 Swiss Water Decafs and over 40 flavored coffees). May 15, 2004 was our opening day. I had seasoned the roaster with a couple of hundred pounds of Brazil Arabica beans. The coffee was tasting great by then, so I had started roasting very small batches to ensure fresh coffee for our first customers. Visitors were few in the beginning, and I was starting to sweat! Finally, a curious visitor called from the "News Times" in Danbury. Her article was released on July 28th 2004. Front page of the food section (what a blessing). It really helped - the day it came out I had so many visitors I pretty much ran out of coffee. Since then we have had two more articles and many mentions in newsletters that have helped move us along! Our challenge now is to spread the word about our coffee to you, your friends and coffee lovers everywhere. Your support allows me to bring in more origins for all of us to sample and enjoy! |
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